Task 3: Illustrated Typography Poster

06.11.2024 - 29.11.2024 (Week 7 - Week 10)
Emily Ong Su Yu / 0365304
Illustration and Visual Narrative / Bachelor of Design in Creative Media
Task (Exercises / Task)

TABLE OF CONTENTS

1. Concept and Progression
    - Instructions
    - Rasionale
    - References
    - Sketches
    - Mood Board
    - Progress
    - Composition
2. Final Work
    - Final Poster
    - Google Drive
3. Reflections

Task 3: Illustrated Typography Poster

Concept and Progression

Illustrated Typographic Poster

Instructions

In this assignment, we must choose a "Quote of the Day" and create a typographic poster that explores the art of typography as a visual and expressive tool. This is an opportunity to experiment with typography as a visual medium, incorporating Illustrator techniques and minor graphical elements to enhance our message. 

I have chosen "Bloom where you're planted." by St. Francis de Sales as my quote.

Rasionale

This poster is created with the quote: "Bloom where you are planted." – St. Francis de Sales. The original quote by Saint Francis de Sales is: "Truly, charity has no limit; for the love of God has been poured into our hearts by His Spirit dwelling in each one of us, calling us to a life of devotion and inviting us to bloom in the garden where He has planted, and directing us to radiate the beauty and spread the fragrance of His Providence." (Defender, P., 2023). 

In this poster design, I have used the concept of the four seasons to convey growth and resilience. The word "bloom" is designed with contrasting colours and blooms emerging from the back, symbolising growth and transformation across different environments. The phrase "where you" is styled like building blocks to represent the process of personal development and self-construction. Meanwhile, the melting effect on the word "planted" illustrates the transitions between seasons, emphasising adaptability and continuous growth. I included a foot stepping on the word to represent personal growth, perseverance, and the steps we take to move forward in life. At the centre of the design, an image of myself holding a flower symbolises self-discovery and the act of blooming. The background transitions from top to bottom, representing the four seasons and reinforcing the idea that growth is possible at any time and in any situation. 

In conclusion, this design communicates the importance of resilience, adaptability, and the beauty of personal growth, encouraging viewers to embrace their own journeys and bloom wherever life places them.

References

Figure 1.1 References for Quote Week 8 (13/10/24).

Figure 1.2 References for Poster Design Week 8 (13/10/24).

Sketches

Figure 1.3 Hand Drawing Sketch Week 9 (20/11/24).

Figure 1.4 Digital Sketch Week 10 (20/11/24).

Mood Board

Figure 1.4 Mood Board Week 9 (20/11/24).

Progress

Figure 1.5 My Own Images Week 9 (26/11/24).

Figure 1.6 Images from Pinterest Week 9 (26/11/24).

Figure 1.7 Progression Week 10 (28/11/24).


Figure 1.8 Images Used in Poster Week 10 (28/11/24).


Figure 1.9 Four Seasons Elements in Poster Week 10 (28/11/24).

In this task, I intend to illustrate the quote "Bloom where you're planted" with the four seasons concept. Hence, I organised the four seasons elements from top to bottom in the following order: spring, summer, autumn, and winter.


Figure 1.10 Illustrator Techniques Week 10 (28/10/24).

I used Illustrator techniques to create 3D effects for the words "Bloom," "where You," and "Planted." Aside from that, illustrator techniques are intertwined with the words "where you" and "Planted". In addition, I utilised Illustrator's clipping mask technique on the letter "l" in the word "Planted" to create texture with the tree branch image.


Figure 1.11 Saturation Example #1 Week 10 (28/10/24).


Figure 1.12 Saturation Example #2  Week 10 (28/10/24).

I changed the saturation of the images and words to generate contrast in the poster.

Composition


Figure 2.2 Typography Week 10 (28/11/24).

In the typographic layer, I attempted to create the words "Bloom" blossoming, "where you" building, and "planted" melting to express the feeling of life growing. Besides that, a breeze flows around the text to create a layering effect.


Figure 2.3 Progression Week 10 (28/11/24).

In the graphic layer, I attempted to sketch the elements needed for illustrating the four seasons. For example, spring is represented by grass, flowers, leaves, and butterflies; summer is represented by a beach umbrella, sand bucket, and sand shovel; autumn is represented by maple leaves; and winter is represented by hot chocolate with marshmallows.


Figure 2.4 Progression Week 10 (28/11/24).

In the photos layer, I kept the texture of the stone on the ground and used my silhoutte image as the background. In addition, I have emphasised the quote and created contrast by using the Shirakawa-go image as the background for the word "Bloom." In order to highlight the idea of growth in four seasons, I also included pictures of myself, my leg, clouds, snowflakes, and a winter plant called a snow crocus.

Final Work

Illustrated Typographic Poster

Final Poster

Figure 2.1 Illustrated Typographic Poster Week 10 (28/11/24).

Google Drive

https://drive.google.com/drive/folders/1fH9HStEaY0PDlY6CEzhuYWo10tqEmhr7?usp=drive_link

Reflections

Experiences

In this project, we are require to create a poster design task is a collaboration with another module DPI. In this task, I have learned how to design a poster on my own using Photoshop for the photographs and Illustrator for typography. 

Observations

The challenges I faced in this project is I needed to highlight the quotation while also ensuring that the illustrations and photographs were not plain. As a result, I see a challenge in composition because a strong composition can capture the viewer's attention and attract them. 

Findings

Finally, this is a pleasant activity because we can apply our imagination to make a poster design. There is no limit or frame to our project; we can do whatever we want. I was very thrilled while working on this project. I'll apply what I learnt in this assignment to my future job. This module supplied me with a plethora of information.

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