Typography Task 3 / Exercises

11.11.2024 - 17.11.24 (Week 8 - Week 12 )
Emily Ong Su Yu / 0365304   
Typography/ Bachelor of Design in Creative Media
Task (Exercises / Task)

TABLE OF CONTENTS

Lectures completed in Task 1

Typography Task 3 / Exercises

Instructions

Type Design & Communication

Module Information Booklet

Figure 1.1 Module Information Booklet Week 1 (23/9/24).

Descriptions

In Task 3, we need to design a limited number of Western alphabets, including o, l, e, d, s, n, c, h, t, i, g, , . ! #. We should begin with rough sketches, exploring a variety of options, and upon approval, proceed to digitise the drawings using Adobe Illustrator. Once digitised, the designs will be transferred to Font Lab 7 to create a typeface.

After striving to create a typeface that embodies the hallmarks of a good design—subtlety or character, presence, legibility, and readability, we are required to produce a basic A4 sized poster to showcase our font.

Process Work

Task / Exercises

References

Figure 2.1 References Week 8 (14/11/24).

Sketches

Figure 2.2 Sketches Week 9 (19/11/24).

Progress

Week 8

Figure 2.3 Tutorial Video Typo Task 3A Typeface Construction (Shapes) Week 8 (16/11/24).

Shape Tool to build letters:

  • Inserting the sketches into Illustrator
  • Shaping or typing out the letters using a similar typeface
  • Using the Pathfinder tool to join the points together
  • Rounding the angles
Figure 2.4 Tutorial Video Typo Task 3A Typeface Construction (Strokes + Brush) Week 8 (17/11/24).

Stroke Tool to build letters:

  • Drawing the type font using the Pen Tool or Brush Tool
  • Using Menu > Object > Path > Outline Stroke to convert strokes into shapes
  • Adjusting the angle of strokes by manipulating the brush angle in Menu > Brushes > Calligraphic Brush Options
  • Ensuring the bottom of circular shapes is wider than the top
  • Slanting the type font by rotating it
  • Creating rough edges by drawing on the letter with the Brush Tool, converting it to a shape, and using Pathfinder to subtract it

Week 9

Figure 2.5 Progress of Building the Letters Week 9 (18/11/24).

Building the Letters:

  • Tools: Cut, width, shape builder, pen and brush
  • Windows: Pathfinder, align, stroke
  • Actions: Menu > Object > Path > Outline Stroke / Menu > Object > Compound Path > Make

Week 10

Figure 2.4 Tutorial Video Designing Punctuation Week 10 (25/11/24).

Designing Punctuation:

Figure 2.5 Progress of Building the Letters Week 10 (26/11/24).

Building the Letters:

  • The letters d and t were added to the typeface

Figure 2.5 Tutorial Video Typo_Task 3A Illustrator To FontLab5 Demo Week 10 (26/11/24).

Illustrator to FontLab:

  • Measure the height of the letters in illustrator
  • Download FontLab 7

Week 11

Figure 2.6 Tutorial Video Typo_Task 3A Illustrator To FontLab5 Demo Week 11 (02/12/24).

Illustrator to FontLab:

  • File > Font Info, fill up family names, family dimensions and font dimensions
  • Copy Letters in Illustrator > Paste in Glyph Tab in FontLab
  • New Metrics Tab > Bearing 
  • File > Generate Font > OpenType TT

Figure 2.7 Tutorial Video Typo_Task 3A Illustrator To FontLab7 Demo Week 11 (02/12/24).

Illustrator to FontLab:

  • To paste letters in the Glyph tab in the exact position, navigate to FontLab 7 > Preferences > Paste & Duplicate, then: Select Ignore... and Import... > Deselect Keep...
  • Kerning to reduce or increase the space between letters

Figure 2.8 Chart Provided Week 11 (02/12/24).

Illustrator to FontLab:

  • Adjust side bearings (left and right spaces of your letter) using the chart provided

Week 12

Figure 2.9 Progress of Poster Week 12 (15/12/24).

Poster to Showcase our Font:

  • Type out the sentence "light glides on cold nest" using the font you designed, Lithewood. 
  • Apply 3D Effects in Illustrator to rotate the letters or adjust their perspective.
  • Include the attribution by [My Name] and the year in the same font size of 8 pt, using Univers Roman or Regular, and place it on the poster.

Final Submission

Task / Exercises

Link to Download Font

Download: Lithewood

Screen Grab of FontLab Process (side-bearings)

Figure 3.1 Screen Grab of FontLab Process (side-bearings) #1 Week 12 (12/12/24).

Figure 3.2 Screen Grab of FontLab Process (side-bearings) #2 Week 12 (12/12/24).

Final Type constructions in Ai JPEG 

Figure 3.3 Final Type constructions in Ai JPEG Week 12 (12/12/24).

Final Type constructions in Ai PDF

Figure 3.4 Final Type constructions in Ai PDF Week 12 (12/12/24).

Final A4 black & white poster in JPEG

Figure 3.5 Final JPEG A4 black & white poster Week 12 (15/12/24).

Final A4 black & white poster in PDF

Figure 3.6 Final A4 black & white poster in PDF Week 12 (15/12/24).

Feedbacks

Week 8

Independent Learning Week

Week 9

General Feedback

It is normal for handwriting to evolve from the initial sketch during the first attempt. Preserve your progress, consider adding a slight angle for natural flow, and ensure consistency—if one letter has detailed features, others should too. Avoid excessive anchor points, as they make adjustments harder. The letter T should be shorter, with minimal spacing between letters. For the letter S, ensure the top is smaller and the bottom larger to avoid a visually heavy top.

Specific Feedback

Maintain the proportions of the letters, ensuring consistency throughout. Adjust the letter T to reduce the size of its tail and make wider letters narrower. Use the letter O as a reference for all other letters, ensuring they are the same size and thickness.

Week 10

General Feedback

Manually create the font, digitise it, and retain the pen's angle while refining details. Ensure consistent thickness and punctuation design using tools like stroke-to-shape, pathfinder merge, and the smooth tool. Use squares for uniform measurements, maintain stability for letters like "S," and streamline the process by refining scaling and joining points (Cmd+J).

Specific Feedback

Modify the shape of the comma.

Week 11

General Feedback

Ensure all words are in the same point size, 8 pt, using Univers Roman or Regular. Include all letters of the font, and the poster must specify the font name, creator, and year.

Specific Feedback

Adjust the punctuation.

Week 12

General Feedback

Refer to the provided chart to adjust the kerning in FontLab.

Specific Feedback

Include all the designed letters in the poster.

Further Reading

Vignelli Canon on Design

Figure 4.1 Vignelli Canon on Design Week 8 - Week 9 (14/11/24 - 21/11/24).

Layouts

Figure 4.1 Vignelli Canon on Design Page 82 Week 8  (14/11/24).

  1. Designer Interpretation: Layouts reflect the designer's interpretation of the content.
  2. Selecting Images: The designer must choose images that best represent the content and have the potential to become iconic.
  3. Icon Definition: An icon is an image that expresses its content in the most memorable way.
  4. Importance of Grids: The grid is crucial for consistency in layout design and is especially useful for structuring the publication.

Sequences

Figure 4.2 Vignelli Canon on Design Page 85 & 86 Week 9  (21/11/24).

  1. Image Selection and Layout: Sifting through images is the first task in the publication process, followed by the layout sequence.
  2. Cinematic Experience: A publication is both a static experience (the spread) and a cinematic experience (turning pages). The flow between pages is crucial to the reading experience.
  3. Importance of Layout: Great emphasis is placed on the layout; it should be forceful and not cluttered with random images or casual bleeding effects.
  4. Subtle Layouts: The ideal layout is one that almost disappears from the reader’s attention—if the layout is noticeable, it is likely considered poor.

White Space

Figure 4.2 Vignelli Canon on Design Page 93 Week 10  (29/11/24).

    1. Importance of White Space: White space is as crucial as the black type itself in typography. It defines the context and hierarchy of the design, separating components and positioning the message on the page.
    2. Space Manipulation in Typography: Tight or loose typesetting, along with adjustments in letter spacing (kerning), transform words and influence the expression of the text, creating distinct visual effects.
    3. White Space as a Design Element: White space is a powerful tool in design, used to achieve balance and clarity. It plays a crucial role in American graphic design and architecture, helping to communicate the message more effectively and create a sense of grandeur.

    Vignelli Canon on Design

    Figure 4.2 TypographyReferenced Week 11 - Week 12  (8/13/24 - 16/12/24).

    Type Design and Development: Form a Letter to a Typeface

    Figure 4.2 TypographyReferenced Page 39 Week 11  (29/11/24).

    Designing a full alphabet requires balancing features for unity and readability. Designers often begin with letters such as "a d e h i n o s" to develop key strokes, avoiding complex or diagonal letters at first. While sketching "n" and "o" can be useful, working with a broader set ensures the typeface's style and balance in text settings..

    Type Design and Development: Character Expansion

    1. The demand for typefaces with extended character sets has been steadily increasing to support multiple languages.
    2. Operating systems, applications, and brands require typefaces that accommodate various scripts.
    3. Custom typefaces for major brands often include several thousand characters and span five or more scripts.
    4. The current standard for international brands typically includes Cyrillic, Greek, and extended Latin for the wider European region.
    5. There is a growing trend towards including Arabic, Hebrew, and Indian scripts in typeface character sets.

    Reflections

    Experiences

    I learnt a lot about font creation while working on this challenge. Finding references, making sketches, digitising them, and finally creating the typeface using the software Fontlab 7.

    Observations

    One of the issues I encountered this week was font creation during the digitalise step. We need to keep the letter proportions consistent throughout. Aside from that, the process of carrying the letters in the font creation stage of the software Fontlab 7 is fairly difficult. Fortunately, with Mr Vinod's guidance, I was able to overcome it and build the typeface.

    Findings

    I learnt a lot from this work. I learnt how to make a font using Adobe Illustrator and Fontlab 7. In addition, I learnt that when making a font, we must have the same angle for the letter strokes. The letter T should be shorter, with less space between characters. To avoid a visibly heavy top, make the top of the letter S smaller and the bottom larger.

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