Design Principles Task 2 Visual Analysis & Ideation

17.02.2025 - 07.03.25 (Week 3 - Week 5 )
Emily Ong Su Yu / 0365304   
Design Principles/ Bachelor of Design in Creative Media
Task (Exercises / Task)

Table of Contents

Design Principles Task 2 Visual analysis & Ideation

Instructions

Figure 1 Module Information Booklet.

Module Information Booklet

Design Principles module (GCD60804) is a core module in the Bachelor of Design (Honours) in Creative Media programme at Taylor’s University. The assessments for this module include Task 1: Exploration (20%), where students observe and document various design principles, Task 2: Visual Analysis & Ideation (40%), which involves conducting in-depth analysis and generating design concepts, and Task 3: Development & Design (30%) along with a Blog (10%), where students create a final design and compile all their work into a reflective blog. 

Lectures

                                                Visual Analysis                                                 

What is Visual Analysis?

Visual Analysis focus on visual elements and principles. It is a description and explanation of a visual structure for its own purpose. It could help designer to make choices and have a better understanding about the artwork ideas, content or meaning. 

Visual Element and Principles Examples: Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. (Chapman, 2019)

Three Phases of Visual Analysis

Phase 1 Observations

Need to look closely and identify the visual elements of the design/artwork. Then describe them carefully and accurately in your own words. Do not read beforehand about the design at all.

In portrait/landscape format
In centre.../...surrounded with
Visual elements...
Overall...

Phase 2 Analysis

Think about the observations and make statements based on the evidence of previous observations. Identify the visual elements and design principles and state their effects on the viewer.

Think about: How did the design principles led you to the artwork? Why does it do that?

Phase 3 Interpretation

The observations, analysis and description of the artwork fused with facts/historical context. Find the meaning and purpose of the design.

Artwork designed in when/where/by who
What you find out (style/fun fact/meaning/purpose)

Exercises

                                                     Visual Analysis                                                  

Claude Monet. Young Girl in a Rowing Boats

Title of Artwork: Young Girl in a Rowing Boat
Artist's Name: Claude Monet
Date: Year 1887
Size: 145x133cm
Medium: Oil Painting
Source: https://www.wikiart.org/en/claude-monet/young-girls-in-a-row-boat

Observations:

The morning dawned all sunshiny, both literally and figuratively. The water stretched out in a vibrant periwinkle blue, with brilliant golden sunlight haphazardly dotting on its surface. Gentle ripples carried shimmering reflections, creating a mesmerising interplay of light and movement

The canvas is suffused with violet and silver, blending seamlessly into the composition and enhancing the dreamy, almost ethereal quality of the scene. In the midst of this tranquil setting, a rowing boat floated gently on the water. Sitting inside were two young girls, clad in elegant white dresses and straw hats adorned with ribbons. 

They sat peacefully, enjoying the soft breeze that whispered around them. The entire scene felt like a perfect harmony of nature and serenity with glittering lights danced across the water, sparkling like diamonds on a sunny day. It perfectly portrays the dreamy and beautiful ambiance through the interplay of light and colour.

Analysis:

Figure 2.1 Analysis of Chosen Artwork. JPEG Format.
Figure 2.2 Analysis of Chosen Artwork. PDF Format.

Interpretation:

The artwork designed in 1887 by Claude Monet at Epte River. He was painting his stepdaughters, Suzanne and Blanche. He painted this painting just before he finally settled in Giverny. At first, I thought the paintings is about the beauty of youth because the title have the word young girl and it emphasis the young girls. But then after researching about his and his family story I think the purpose of this artwork is he wanted to framed down the moment he and his family in Giverny using his paint brush.

Conclusion:

Young Girls in a Rowing Boat is a brilliant impressionism painting. Claude Monet used elements and principles such as negative space, balance different perspectives, colours, lights and shadows, leading lines, pattern, texture, unity and harmony to paint the scenery with a perfect composition and use of lights and movement. It capture the transient and the beautiful in the day of two young girls.

                                                             Sketch Ideas                                                           

Idea 1

Sketch:

Figure 3.1 Sisters Behind the Sunflowers.

Rationale:

It is a sketch based on the sisters' background story from the chosen artwork. It explores more about the sisters' relationships, Suzanne and Blanche.  It includes their hobbies of painting and reading, their favourite flower sunflowers, their gorgeous gowns and hats with the river view near their home in Giverny.

Others:

Figure 3.2 Analysis of Sisters Behind the Sunflowers.

Idea 2

Sketch:

Figure 3.3 From Boat Under the Bridge.

Rationale:

It is a sketch based on the background story of Claude Monet's stepdaughters, Suzanne and Blanche. It explores deeper into their stages of growth and the time they spent together from when Suzanne was a child till she married. It focusses on Suzanne and Blanche in Giverny, including their rowing boat, reading, and painting times, to show their close relationship.

Others:

Figure 3.4 Analysis of From Boat Under the Bridge.

Idea 3

Sketch:

Figure 3.5 Dear Suzanne.

Rationale:

It is portrait of Suzanne from Blanche view as in the chosen artwork Blanche is looking at Suzanne. (The historians haven’t find out who is Blanche who is Suzanne but I think the one sitting on left is Suzanne because of the hair colour.) Suzanne passes away early, it's like the moment between sisters from Blanche view.

Others:

Figure 3.6 Analysis of Dear Suzanne.

Other Ideas


Figure 4.1 Other Sketches.

References

Figure 4.2 Image References.

Source for Visual Analysis and Sketch Ideas: 

Jones, C. P. (2023, October 3). The very first painting of impressionism - Thinksheet - medium. Medium. 
Claude Monet, picture Young Girls in a Row Boat 1887 | ArtsViewer.com. (n.d.). 
http://artsviewer.com/monet-783.html
Young Girls in a Rowboat - 1887. (n.d.). KUADROS.

                                                        Further Reading                                                    

Bee Purple and Claude Monet

Claude Monet suffered with cataracts in his older year. He ignored it at first, but it became serious, and he nearly became blind. As a result, he travelled to London in 1923, where a doctor removed one of his lenses in his right eye. People generally cannot see ultraviolet light because our lenses filter it, but when Claude Monet removed his lens, he was able to view ultraviolet light, which is known as bee purple, a colour that is a blend of ultraviolet and yellow light. he saw that different with others nature artist. He painted with bee view and be closer to the nature, not only red, blue and green but also ultraviolet. That’s made him see the world in different colour, that’s created his own Impressionism painting. Thus, most of his paintings in elder stage were purple colour.

Historical Context

Original title is Jeunes Filles en barqueMonet painted several images of his family boating along the Epte River, just before he finally settled in Giverny. This work is one of the most highly finished of a series of paintings entitled Boating. The blue and rose coloration that suffuses the scene contrasts with the freshness of green and vermilion to create a rich, dreamlike figural image. The figures shown are Suzanne and Blanche, two of Mrs. Hoschedé's children. The composition of boldly slicing the boat in half indicates Monet's study of the art of photography and Japanese ukiyoe prints.

Source for Further Reading: 

Science History Institute. (2024, October 31). Claude Monet and Bee Purple | Science History Institute. 
Claude Monet, picture Young Girls in a Row Boat 1887 | ArtsViewer.com. (n.d.). 

Feedbacks

General Feedbacks (Week 4)

Look at the composition, don't have to replicate the perspective for the sketch, understand his stroke, explain how the analysis connect to its painting in interpretation.

Specific Feedbacks (Week 4)

Analysis more what its mean, can add how its frame the young girls as the focal point (analysis part), write more your own opinion (interpretation part).

General Feedbacks (Week 5)

Don't give up, know what you want to apply in your artwork using basic elements of design (colours, shapes), think about design theory in your own way.

Specific Feedbacks (Week 5)

Proceed with sketch 1.

Reflections

Experience

This task taught me about observation, analysis, and interpretation. I practiced observing an artwork and describing its meaning in my own words. The most enjoyable part was viewing my classmates' amazing sketches. Their innovative compositions and ideas were fantastic, and I learnt a lot from them. During these two weeks, I also learnt to think outside the box and sketch freely without being too concerned about colours or medium. Initially, I struggled with these opinions, but I realised that the most important thing is to express my ideas. 

Observation    

I've observed that different people interpret the same artwork in different ways. My classmates and tutor had different viewpoints on the same artwork, which was fascinating. Besides that, as I use more about digital media in this task, my perspective on painting shifted. I enjoyed digital painting so much. Moreover, I have discovered that writing an interpretation is tough for me because sometimes my thoughts and feelings about an artwork change the next time I look at it.

Findings 

The experience taught me that I appreciate beautiful scenery paintings and want to learn more about art, particularly paintings. Lastly, I hope to finish all of my work on time and continue to learn from my classmates, that will help me grow. I'm looking forward to learning more in future classes after completing this task.

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