Table of Contents
1. Instructions
2. Lectures
3. Exercises
4. Feedbacks
5. Reflections
2. Lectures
3. Exercises
4. Feedbacks
Design Principles Task 2 Visual analysis & Ideation
Instructions
Module Information Booklet
Design Principles module (GCD60804) is a core module in the Bachelor of Design (Honours) in Creative Media programme at Taylor’s University. The assessments for this module include Task 1: Exploration (20%), where students observe and document various design principles, Task 2: Visual Analysis & Ideation (40%), which involves conducting in-depth analysis and generating design concepts, and Task 3: Development & Design (30%) along with a Blog (10%), where students create a final design and compile all their work into a reflective blog.
Lectures
Visual Analysis
What is Visual Analysis?
Visual Analysis focus on visual elements and principles. It is a description and explanation of a visual structure for its own purpose. It could help designer to make choices and have a better understanding about the artwork ideas, content or meaning.
Visual Element and Principles Examples: Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. (Chapman, 2019)
Three Phases of Visual Analysis
Phase 1 Observations
In portrait/landscape format
In centre.../...surrounded with
Visual elements...
Overall...
Phase 2 Analysis
Think about the observations and make statements based on the evidence of previous observations. Identify the visual elements and design principles and state their effects on the viewer.
Phase 3 Interpretation
The observations, analysis and description of the artwork fused with facts/historical context. Find the meaning and purpose of the design.
Artwork designed in when/where/by who
What you find out (style/fun fact/meaning/purpose)
Exercises
Visual Analysis
Claude Monet. Young Girl in a Rowing Boats
Title of Artwork: Young Girl in a Rowing Boat
Artist's Name: Claude Monet
Date: Year 1887
Size: 145x133cm
Medium: Oil Painting
Source: https://www.wikiart.org/en/claude-monet/young-girls-in-a-row-boat
Artist's Name: Claude Monet
Date: Year 1887
Medium: Oil Painting
Source: https://www.wikiart.org/en/claude-monet/young-girls-in-a-row-boat
Observations:
The morning dawned all sunshiny, both literally and
figuratively. The water stretched out in a vibrant periwinkle
blue, with brilliant golden sunlight haphazardly dotting on its
surface. Gentle ripples carried shimmering reflections, creating
a mesmerising interplay of light and movement.
The canvas is suffused with violet and silver, blending seamlessly into the composition and enhancing the
dreamy, almost ethereal quality of the scene. In the midst of this
tranquil setting, a rowing boat floated gently on the water.
Sitting inside were two young girls, clad in elegant white dresses
and straw hats adorned with ribbons.
They sat peacefully, enjoying the soft breeze that whispered
around them. The entire scene felt like a perfect harmony of
nature and serenity with glittering lights danced across the
water, sparkling like diamonds on a sunny day. It perfectly portrays the dreamy and beautiful ambiance through
the interplay of light and colour.
The morning dawned all sunshiny, both literally and figuratively. The water stretched out in a vibrant periwinkle blue, with brilliant golden sunlight haphazardly dotting on its surface. Gentle ripples carried shimmering reflections, creating a mesmerising interplay of light and movement.
The canvas is suffused with violet and silver, blending seamlessly into the composition and enhancing the dreamy, almost ethereal quality of the scene. In the midst of this tranquil setting, a rowing boat floated gently on the water. Sitting inside were two young girls, clad in elegant white dresses and straw hats adorned with ribbons.
They sat peacefully, enjoying the soft breeze that whispered around them. The entire scene felt like a perfect harmony of nature and serenity with glittering lights danced across the water, sparkling like diamonds on a sunny day. It perfectly portrays the dreamy and beautiful ambiance through the interplay of light and colour.
Analysis:
Interpretation:
The artwork designed in 1887 by Claude Monet at Epte River.
He was painting his stepdaughters, Suzanne and Blanche.
He painted this painting just before he finally settled in
Giverny. At first, I thought the paintings is about the
beauty of youth
because the title have the word young girl and it emphasis
the young girls. But then after researching about his and
his family story I think the purpose of this artwork is he
wanted to
framed down the moment he and his family in Giverny using
his paint brush.
The artwork designed in 1887 by Claude Monet at Epte River. He was painting his stepdaughters, Suzanne and Blanche. He painted this painting just before he finally settled in Giverny. At first, I thought the paintings is about the beauty of youth because the title have the word young girl and it emphasis the young girls. But then after researching about his and his family story I think the purpose of this artwork is he wanted to framed down the moment he and his family in Giverny using his paint brush.
Conclusion:
Young Girls in a Rowing Boat is a brilliant
impressionism painting. Claude Monet used elements
and principles such as negative space, balance different perspectives,
colours, lights and shadows, leading lines, pattern,
texture, unity and harmony to paint the scenery with a perfect composition
and use of lights and movement. It capture the transient and the beautiful in the day of
two young girls.
Sketch Ideas
Idea 1
Sketch:
Rationale:
Idea 2
Sketch:
Figure 3.3 From Boat Under the Bridge.
Rationale:
It is a sketch based on the background story of Claude Monet's
stepdaughters, Suzanne and Blanche. It explores deeper into their
stages of growth and the time they spent together from when
Suzanne was a child till she married. It focusses on Suzanne and
Blanche in Giverny, including their rowing boat, reading, and
painting times, to show their close relationship.
It is a sketch based on the background story of Claude Monet's stepdaughters, Suzanne and Blanche. It explores deeper into their stages of growth and the time they spent together from when Suzanne was a child till she married. It focusses on Suzanne and Blanche in Giverny, including their rowing boat, reading, and painting times, to show their close relationship.
Others:
Idea 3
Sketch:
Figure 3.5 Dear Suzanne.
Rationale:
It is portrait of Suzanne from Blanche view as in the chosen artwork Blanche is looking at Suzanne. (The historians haven’t find out who is Blanche who is Suzanne but I think the one sitting on left is Suzanne because of the hair colour.) Suzanne passes away early, it's like the moment between sisters from Blanche view.
Others:
Other Ideas
References
Source for Visual Analysis and Sketch Ideas:
Young Girls in a Rowboat - 1887. (n.d.). KUADROS.
Further Reading
Bee Purple and Claude Monet
Claude Monet suffered with cataracts in his older year. He ignored it at first, but it became serious, and he nearly became blind. As a result, he travelled to London in 1923, where a doctor removed one of his lenses in his right eye. People generally cannot see ultraviolet light because our lenses filter it, but when Claude Monet removed his lens, he was able to view ultraviolet light, which is known as bee purple, a colour that is a blend of ultraviolet and yellow light. he saw that different with others nature artist. He painted with bee view and be closer to the nature, not only red, blue and green but also ultraviolet. That’s made him see the world in different colour, that’s created his own Impressionism painting. Thus, most of his paintings in elder stage were purple colour.
Historical Context
Original title is Jeunes Filles en barque. Monet painted several images of his family boating along the Epte River, just before he finally settled in Giverny. This work is one of the most highly finished of a series of paintings entitled Boating. The blue and rose coloration that suffuses the scene contrasts with the freshness of green and vermilion to create a rich, dreamlike figural image. The figures shown are Suzanne and Blanche, two of Mrs. Hoschedé's children. The composition of boldly slicing the boat in half indicates Monet's study of the art of photography and Japanese ukiyoe prints.
Source for Further Reading:
Feedbacks
General Feedbacks (Week 4)
Look at the composition, don't have to replicate the perspective for the sketch, understand his stroke, explain how the analysis connect to its painting in interpretation.
Specific Feedbacks (Week 4)
General Feedbacks (Week 5)
Don't give up, know what you want to apply in your artwork using basic elements of design (colours, shapes), think about design theory in your own way.



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