14.03.2025 - 21.03.25 (Week 6 - Week 7 )

Emily Ong Su Yu / 0365304   

Design Principles/ Bachelor of Design in Creative Media

Task (Exercises / Task)

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Table of Contents

1. Instructions

2. Exercises

3. Feedbacks

4. Reflections

Design Principles Task 3 Development & Design

Instructions

Figure 1 Module Information Booklet.

Module Information Booklet

Design Principles module (GCD60804) is a core module in the Bachelor of Design (Honours) in Creative Media programme at Taylor’s University. The assessments for this module include Task 1: Exploration (20%), where students observe and document various design principles, Task 2: Visual Analysis & Ideation (40%), which involves conducting in-depth analysis and generating design concepts, and Task 3: Development & Design (30%) along with a Blog (10%), where students create a final design and compile all their work into a reflective blog. 

Exercises

                                                     Idea Proposed in Task 2                                                  

VIOLAINE IN GIVERNY

 Idea Sketch:

Figure 2.1 Violaine in Giverny.

Updated Sketch:

Figure 2.2 Violaine in Giverny Updated Sketch.

Image References:

Figure 2.3 References.

Extraction:

Figure 2.4 Extraction of the Artwork.

Design Elements & Principles Analysis:

Figure 2.5 Design Elements & Principles Analysis of the Artwork.

Process:

Figure 2.5 Process of the Artwork.

Video Process:

Figure 2.6 Video Process of the Artwork.

Rationale: 

It is a landscape painting titled "Violaine in Giverny" based on the story of Claude Monet's step daughters, Suzanne and Blanche. The purpose of this artwork is to find out about the sisters and their daily routines.

By researching French painter Claude Monet and Blanche Hoschedé Monet paintings and gathering information about them, I observe and extract elements in order to determine their hobbies, living environment, characteristics used to make this artwork, and the story of Blanche and Suzanne.

Suzaane and Blanche, both sisters, are shown in the artwork sitting in a rowboat reading and painting. They are dressed in beautiful gowns and hats surrounded with purple wisteria and water lilies on the Epte River near their house. It's morning at Giverny, the sun is rising, and the two sisters are relaxing.

This artwork uses design elements and principles such as emphasis, linear perspectives, symmetrical balance, repetition, unity and harmony, movement, proximity, points, and lines. Overall, these elements and principles contribute to emphasising the subject, creating a sense of harmony, and communicating with the audience, allowing them to look into the story of Suzaanne and Blanche.

(186 words)

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                                                  Final Outcome                                                 

VIOLAINE IN GIVERNY

Final Outcome:

Figure 3.1 Emily Ong Su Yu_Violaine in Giverny_Task 3.

Adjusment

1. Brilliance +30
2. Highlights +30
3. Shadows -16
4. Contrast -18
5. Brightness -1
6. Saturation +10
7. Vibrancy +10
8. Warmth -46

Original Artwork  (Before Adjust):

Figure 3.2 Emily Ong Su Yu_Violaine in Giverny_Task 3_Before Adjust.

Other Colours Exploration:

Figure 3.3 Emily Ong Su Yu_Violaine in Giverny_Task 3_Colour Explorations.

Feedbacks

Specific Feedbacks (Week 6)

The boat look like floating and the wisteria look like curtains.

General Feedbacks (Week 7)

Provide meaning, give statements. Design principles is about communication through visual.

Specific Feedbacks (Week 7)

Remember the reflection in the water.

Reflections

Experience

This is the module's final task, and I've learnt a lot about improving sketching and exploring new ideas. Throughout the process, I tried multiple times to improve my sketches depending on feedback. Initially, the boat appeared to be floating oddly the wisteria resembling curtains, and the sunflowers looked strange. To solve these difficulties, I made numerous changes, including replacing the sunflowers with water lilies, removing the wisteria and redrawing it, and overlapping the boat with the water lilies to create a more natural composition. Through these changes, I got important expertise in refining my work and increasing its overall visual impact. 

Observation    

After experimenting with numerous colour tones, I realised that they can reflect a variety of moods and atmospheres. The yellow tone conveys the idea of sunrise or dawn, while the blue tone evokes a cold morning. At first, I try to use different colour tones to represent different moment in a day. However, the time is too short. Therefore, I give up for doing that. In addition, I chose to add a small personal touch by using my previous sketch, "Dear Suzanne," as the painting Blanche is painting. 

 

Findings

I gained that scenery paintings are an excellent approach to capture memories and express emotions. Painting scenes in a lovely setting relaxes me and helps me to capture memorable moments through art. This task has improved my appreciation for scenery painting, and I am looking forward to the next task and continuing to learn in future  work.

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