Table of Contents
1. Instructions
2. Task 1
3. Task 2
4. Task 3
5. Reflections
Links to Each Task's Blog:
Task 1: Typographic Systems and Type & play
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application
2. Task 1
3. Task 2
4. Task 3
5. Reflections
Links to Each Task's Blog:
Task 1: Typographic Systems and Type & play
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application
Advanced Typography final compilation
Instructions
Module Information Booklet
Figure 1.1 Module Information Booklet. (Week 1 22/04/25)
Compilation of Task 1
Typographic System
Axial System
Figure 2.1.1 Final Axial System - JPEG.
(Week 3 06/05/25)
Radial System
Radial System
Figure 2.1.2 Final Radial System - JPEG. (Week 3
06/05/25)
Dilatational
Figure 2.1.3 Final Dilatation System -
JPEG. (Week 3 06/05/25)
Figure 2.1.2 Final Radial System - JPEG. (Week 3 06/05/25)
Dilatational
Figure 2.1.3 Final Dilatation System - JPEG. (Week 3 06/05/25)
Bilateral System
Figure 2.1.4 Final Bilateral System - JPEG. (Week 3 06/05/25)
Random System
Figure 2.1.5 Final Random System - JPEG. (Week 3 06/05/25)
Figure 2.1.5 Final Random System - JPEG. (Week 3 06/05/25)
Transitional System
Figure 2.1.6 Final Transitional System - JPEG. (Week 3 06/05/25)
Modular System
Figure 2.1.7 Final Modular System - JPEG. (Week 3 06/05/25)
Grid System
Figure 2.1.8 Final Grid System - JPEG. (Week 3 06/05/25)
Figure 2.1.8 Final Grid System - JPEG. (Week 3 06/05/25)
Typographic System without Guideline in PDF
Figure 2.1.9 Final Task 1 Typographic System -
PDF (Week 3 06/05/25)
Figure 2.1.9 Final Task 1 Typographic System - PDF (Week 3 06/05/25)
Typographic System with Grids & Guides in PDF
Figure 2.1.10 Final Task 1 Typographic System with Grids & Guides - PDF (Week 3 06/05/25)
Final 8 Typographic System
Font Develop
Figure 2.1.12 Progress developing fonts #2. (Week 4 14/05/25)
Typographic System
Final Movie Poster in JPEG
Figure 2.2.1 Final Movie Poster - JPEG. (Week 4 17/05/25)
Final Movie Poster in PDF
Figure 2.2.2 Final Movie Poster - PDF. (Week 4 17/05/25)
Key Artwork
Black Wordmark on White Background
Figure 3.1.1 Black Wordmark on White Background - JPEG. (Week 8 17/06/25)
White Wordmark on Black Background
Figure 3.1.2 White Wordmark on Black Background - JPEG. (Week 8 17/06/25)
Colour palette
Figure 3.1.3 Colour palette - JPEG. (Week 8 17/06/25)
Wordmark in Actual Colours on Lightest Shade of Colour Palette
Figure 3.1.4 Wordmark in Actual Colours on Lightest Shade of Colour Palette - JPEG. (Week 8 17/06/25)
Wordmark in Lightest Shade of Colour Palette on Darkest Shade of Colour Palette
Figure 3.1.5 Wordmark in Lightest Shade of Colour Palette on Darkest Shade of Colour Palette - JPEG. (Week 8 17/06/25)
Workmark in PDF
Figure 3.1.6 Task 2(A) Key Artwork - PDF. (Week 8 17/06/25)
Workmark Animation in GIF
Figure 3.1.7 Wordmark Animation - GIF. (Week 8 17/06/25)
Collateral
Sticker Mockup
Figure 3.2.1 Collateral Product #1 - JPEG. (Week 8 17/06/25)
Totebag Mockup
Figure 3.2.2 Collateral Product #2 - JPEG. (Week 8 17/06/25)
CDs Mockup
Figure 3.2.3 Collateral Product #3 - JPEG. (Week 8 17/06/25)
Compilation of Key Artwork and Collateral in PDF
Figure 3.2.4 Task 2(B) Key Artwork and Collateral - PDF. (Week 8 17/06/25)
IG Featuring 9 Tiles
Figure 3.2.4 IG Featuring 9 Tiles - JPEG. (Week 8 17/06/25)
IG Link: https://www.instagram.com/emily_by_mily?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Compilation of Task 3
Uppercase and Lowercase
Uppercase and Lowercase
Figure 4.1.1 Uppercase and Lowercase - PDF. (Week 13 15/07/25)
Font Download Link: Lithewood
FontLab Screen Grab
Screengrab
Figure 4.1.1 Uppercase and Lowercase - PDF. (Week 12 10/07/25)
Font Formation
Font Formation #1
Figure 4.1 Font Formation #1 – JPEG. (Week 13 12/07/25)Font Formation #2
Figure 4.2 Font Formation #2 – JPEG. (Week 13 12/07/25)
Font Formation #3
Figure 4.3 Font Formation #3 – JPEG. (Week 13 12/07/25)Font Formation #4
Figure 4.4 Font Formation #4 – JPEG. (Week 13 12/07/25)
Font Formation #5
Figure 4.5 Font Formation #5 – JPEG. (Week 13 12/07/25)
Font Application
Website Mockup
Figure 4.6 Font Application #1 – JPEG. (Week 14 18/07/25)
Apple Watch Mock Up
Figure 4.7 Font Application #2 – JPEG. (Week 14 18/07/25)
Hot Paper Cup Mock Up
Figure 4.8 Font Application #3 – JPEG. (Week 14 18/07/25)
Landscape Brochure Mock Up
Figure 4.9 Font Application #4 – JPEG. (Week 14 18/07/25)
Book Mock Up
Figure 4.10 Font Application #5 – JPEG. (Week 14 18/07/25)
Figure 4.1.1 Compilation of Font Formation and Font Application- PDF. (Week 14 19/07/25)
Honor Standby Design
Clock Design
Figure 4.11.1 Font Application #Final Honor Clock Standby Design – JPEG. (Week 14 18/07/25)
Personalized Signature Design
Figure 4.11.2 Font Application #Final Honor Personalised Standby Design – JPEG. (Week 14 18/07/25)
Overall Visual Design
Figure 4.11.3 Font Application #Final Honor Overall Visual Design – JPEG. (Week 14 18/07/25)
Animation Design
Figure 4.11.4 Font Application #Final Honor Animation Design – GIF (Week 14 20/07/25)
Animation MP4 Link: https://drive.google.com/file/d/18HhQ0zPiS2eoskWZsC1oxR3ufaEsrvg1/view?usp=sharingDesign Elaboration
Figure 4.1.1 Design Elaboration. (Week 14 21/07/25)
Receipt of Submission
Figure 4.1.1 Receipt of Submission. (Week 14 21/07/25)
Font Test
Clock
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85%
Text
Type here...
This is a demo of the Lithewood font designed and developed by Emily that allow viewers to adjust the sliders below to explore the font’s spacing and sizing visually.
Reflections
Experience
I've learnt so much about typography over the last fourteen weeks, from designing compilations to developing fonts. Although some tasks were difficult, they pushed me to learn new skills and strengthen my design thinking. The first task is about Typographic Systems and Type & Play. I place letterforms on art boards and take elements from jellyfish to create a word font. The second task is Key Artwork and Collateral. The first exercise's purpose was to create a wordmark about ourselves, and the second exercise focused on IG design and collateral by creating an Instagram account and uploading the designs and wordmark to various products. The final task is Type Exploration & Application. I continue developing my font from the previous task in the Typography module and utilise it for font formation, font application, and Honour Standby Design.
Observation
I found that typography is more than just about choosing fonts, but also about understanding their purpose, placement, and how they interact with design elements. Through the tasks, I learnt how typography may convey mood, identity, and hierarchy. For example, while designing the jellyfish-inspired letterforms, I noticed how organic shapes may affect the mood of typography. I also noted that many storybooks or children's books lack distinctive fonts that represent the narrative tone and imagination of children, which piqued my curiosity in developing expressive typefaces in the future. In addition, while uploading my designs to the blog, I learnt how to make a digital clock that moves in real time, which provided a dynamic element to my page and helped me better grasp interactive components in typographic display.
Findings
I've realised that taking an Advanced Typography module is enjoyable and interesting. The class provided new insights, whether through technical software skills or conceptual knowledge. I discovered that typography is strongly tied to storytelling, branding, and user experience. Creating a wordmark and font about myself allowed me to reflect on my identity through design. I also learnt the value of consistency when using type across multiple media, ranging from Instagram layouts to product mockups. I'm looking forward to continuing this exploration about typography in future tasks.
Compilation of Task 3
Uppercase and Lowercase
Uppercase and Lowercase
Figure 4.1.1 Uppercase and Lowercase - PDF. (Week 13 15/07/25)
Font Download Link: Lithewood
FontLab Screen Grab
Screengrab
Figure 4.1.1 Uppercase and Lowercase - PDF. (Week 12 10/07/25)
Font Formation
Font Formation #1
Figure 4.1 Font Formation #1 – JPEG. (Week 13 12/07/25)Font Formation #2
Figure 4.2 Font Formation #2 – JPEG. (Week 13 12/07/25)
Font Formation #3
Figure 4.3 Font Formation #3 – JPEG. (Week 13 12/07/25)Font Formation #4
Figure 4.4 Font Formation #4 – JPEG. (Week 13 12/07/25)
Font Formation #5
Figure 4.5 Font Formation #5 – JPEG. (Week 13 12/07/25)
Figure 4.1 Font Formation #1 – JPEG. (Week 13 12/07/25)
Figure 4.3 Font Formation #3 – JPEG. (Week 13 12/07/25)
Font Application
Website Mockup
Figure 4.6 Font Application #1 – JPEG. (Week 14 18/07/25)
Apple Watch Mock Up
Figure 4.7 Font Application #2 – JPEG. (Week 14 18/07/25)
Hot Paper Cup Mock Up
Figure 4.8 Font Application #3 – JPEG. (Week 14 18/07/25)
Landscape Brochure Mock Up
Figure 4.9 Font Application #4 – JPEG. (Week 14 18/07/25)
Book Mock Up
Figure 4.10 Font Application #5 – JPEG. (Week 14 18/07/25)
Figure 4.1.1 Compilation of Font Formation and Font Application- PDF. (Week 14 19/07/25)
Figure 4.6 Font Application #1 – JPEG. (Week 14 18/07/25)
Apple Watch Mock Up
Hot Paper Cup Mock Up
Figure 4.9 Font Application #4 – JPEG. (Week 14 18/07/25)
Figure 4.10 Font Application #5 – JPEG. (Week 14 18/07/25)
Figure 4.1.1 Compilation of Font Formation and Font Application- PDF. (Week 14 19/07/25)
Honor Standby Design
Figure 4.11.2 Font Application #Final Honor Personalised Standby Design – JPEG. (Week 14 18/07/25)
Figure 4.11.4 Font Application #Final Honor Animation Design – GIF (Week 14 20/07/25)
Figure 4.1.1 Design Elaboration. (Week 14 21/07/25)
Receipt of Submission
Font Test
Clock
Text
This is a demo of the Lithewood font designed and developed by Emily that allow viewers to adjust the sliders below to explore the font’s spacing and sizing visually.
Experience
I've learnt so much about typography over the last fourteen weeks, from designing compilations to developing fonts. Although some tasks were difficult, they pushed me to learn new skills and strengthen my design thinking. The first task is about Typographic Systems and Type & Play. I place letterforms on art boards and take elements from jellyfish to create a word font. The second task is Key Artwork and Collateral. The first exercise's purpose was to create a wordmark about ourselves, and the second exercise focused on IG design and collateral by creating an Instagram account and uploading the designs and wordmark to various products. The final task is Type Exploration & Application. I continue developing my font from the previous task in the Typography module and utilise it for font formation, font application, and Honour Standby Design.
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