Minor Project Cocokami: New Food, New Life!
MODULE BRIEF
LINKS
SUBMISSION LINKS
Figure 2 All Submission Links, PDF
PROJECT CLIENT BRIEF (WELLB & COCOCKAMI)
Figure 3 Project Client Brief, Cocokami, PDF
PROJECT PROGRESS (WEEKLY)
STAGE 1 - EMPATHY
WEEK 1
In week 1 we were introduced first about what minor is all about. We were introduced to HypeFlex learning in mytimes as well. By the end of week 1, we had to already form a group of mixed specialisation from 6-7 people per group.
Here are my group members:
- Anggia Tsani Rachmadiyanti (0368487) - Graphic Design (leader)
- Chang Wing (0367807) - UI/UX
- Daphne Lai Yu Cheng (0366380) - UI/UX
- Leong Hui Xuan (0365793) - Entertainment Design
- Emily Ong Su Yu (0365304) - UI/UX
- Zenab Asif Akberali (0344694) - Animation
Figure 4.1 Week 1 Grouping list.
Notes:
- Our group need to have students from different disciplines
- We need to help the clients to research and propose a solution
- Our group can have max of 3 ui/ux students
- Our final presentation may not be following the timetable as we need to align with our client timing too
- There will be peer evaluation at the end of the project
- We also made our first google docs for our first initial research as a group on cocokami and its needs and challenges here: Link to Docs
WEEK 2 — Project Brief Selection
In week 2 each group had to pick one of the given choices for the project/client to work on. It was first come first serve, so Huixuan first notified us about it on our whatsapp group. And then my group meet up and discussed with each other.
After reading all the project briefs, we decided to choose WellB & Cocokami since it sounded really interesting and it is linked to food innovation.
Figure 4.2.1 Choosing Our brief as a group, evidence.
In class, Dr.Wong showed us a sample of how the previous students planned their progress using Figma / Miro. She also went through each of the projects brief one with the whole class.
After class, my team shared together a Figma Jam board to place all our ideas and progress there, but before, we drafted everything in Docs first so that it is neater.
We did researches first about the company.
Docs for our Initital Research:
Figure 2.2 Week 2 Initial Research on Cocokami background, PDF.
WEEK 3
In week 3 we first met our client and had a meeting with them to gain a clearer understanding of their mission, and goals, as well as asking them what they actually need us to improve for them. Ms Chong YouLe, who is the owner and founder of Cocokami and WellB came to class and gave us many snack and drink sample from them, as well as explaining about everything Cocokami does or offer and what their mission is. During this meeting session, our group noted down a lot of important things such as their challenges, needs, goals and what makes their coconut really healthy, including the process of making the drinks.
Figure 4.3.1 Cocokami products, coconut water.
Figure 4.3.2 First client meeting with Ms YouLe #1.
Figure 4.3.3 First client meeting with Ms YouLe #2.
Figure 4.3.4 Fried coconut meat snack cooked by Ms YouLe.
Figure 4.3.5 Cocokami's 3 main target audience.
Notes from Ms Youle:
- The business started from ugly coconuts, so their first goal was to save ugly coconuts because even though they look ugly outside, inside of the coconut has really fresh and good taste.
- “Kami” means god in Japanese so Coconut God. But Kami in malay is ‘Us’.
- They first started with “WB fresh” coconut brand before starting WellB.
- Ugly coconuts are rejected so they are saving ugly nuts
- They don't judge the coconut by how it looks like because they taste good inside
- During rainy season, yield will go up
- She stated that Cocokami’s product all have no added preservatives or sugar unlike drinks such as 100 Plus especially during tournaments.
- After 2 weeks plucked from the tree, the coconut get rotten already.
- They up cycled coconuts to:
- Jelly
- pudding
- drink
- beverages
- meat,etc.
- They try to prolong the shelf life of the coconut products
- Their coconut drinks have a 45 days shelf live
- They achieve this by using high pressure processing 450 megapascals - increase price by 35%
- It is cold pressed so it doesn't destroy nutrients and taste
- High heat treatment
- There’s still active microbes inside
- Water drink need to be in 4 degree chilled in 45 days
- They also produce passion fruit and fresh lemon tea drink to boost sales, but the main drink is still coconut.
- Msia has 80 hectares 240 000 acres. 1 acres = 1000 coconuts
- Fried coconut come from by product of the water, the flesh of the coconut
- They transfer into high fiber plant based meat to make the coconut strips
- Why expensive? -> because of the clean label, no added sugar or preservatives
- Target audience = gym players, mothers, health concerned fitness audience so usually moms would want to feed their children healthy food.
- Coconut meat: ladies 35 and above 45-50 for plant based meat.
- Vegan can be interested in trying this coconut meat
- People don’t take much fiber today, especially kids, so they want to make coconut snacks/drinks, desserts which have no preservatives to help solve this issue, since coconuts have a lot of fiber.
- They are already exporting to hongkong n Singapore but very little. They only have ready to cook coconut food but not ready to eat
- They stop their e shop during covid
WEEK 4
- In week 4 we delegated and did all our interviews for 3 of the persona category:
- Sports enthusiast - 3 interviewee
- Mothers - 3 interviewees
- Vegan/vegetarian - 3 interviewees
- After interviewing, we went to Figjam and listed down the keywords for each of the personas and circled which one is the most important and common needs & wants
- We sorted all the points in our affinity diagram
- We then came up with the problem statement
- We also noted down the shared problems among all the groups
Interview Responses QnA PDF:
Docs for our Initital Research:
Figure 4.4.1 - Interview Responses, PDF.
Figure 4.4.2 - Highlighting keywords of the interview transcripts on Figjam.
Figure 4.4.3 - Clustering keywords from each user interview.
STAGE 2 - DEFINE
WEEK 5
- In week 5 we started and worked on the Canva slides for task 1 proposal for Cocokami where we put our Empathy & Define stages.
- We had a lot of Google meetings online as a group and delegated tasks on who to do which slide.
- We also made 3 user persona based on all the interviewees for each target group.
- Some screenshot progress on Figma (empathy & define):
Figure 4.5.1 - Screenshot of the exclusion & inclusion criterias.
Figure 4.5.2 - User research findings process on Figjam board.
Figure 4.5.3 - User research findings process on Figjam board (for week 5).
WEEK 6
- In week 6 we finished and submitted our slides for Task 1 Proposal as well as finishing the Empathy and Define stage in the Figma.
- However, this task 1 proposal below is not the final slides as later on we will still be modifying it in task 2 and final task:
Final Task 1 Proposal Slides PDF:
Figure 4.6.1 - Task 1 Submission (draft, not final & will be enhanced later on).
- While waiting for week 7, all of our group members made sticky notes in Figjam board just to dump our ideas that we have, which maybe later on we can use for prototype and ideation...
Figure 4.6.2 Idea brainstorm as a group on Figjam sticky notes.
STAGE 3 - IDEATION
WEEK 7
- In week 7 class, Dr Wong gave us all an activity for each table to do the Crazy 8 on an A4 paper divided into 8 boxes. Each person per group must do it.
- Each os us individually had to sketch, dump/write any 8 ideas on the paper that pops out of our head in just 8 minutes. We cannot use or open our phone or talk with anyone while doing it.
- The Crazy Eights exercise is a highly effective brainstorming and design thinking method used to rapidly generate a wide variety of ideas or solutions for a specific problem.
Figure 4.7.1 Crazy 8 ideation activity in class#1.
Figure 4.7.2 Crazy 8 ideation activity in class#2.
Figure 4.7.3 - Each of our crazy 8 in Figma elaborations.
- After the class, each of us 6 members in the group took a picture and pasted each of our crazy 8 ideas in the figma jam board.
- From there, we shared with each other our crazy ideas which some were very interesting and funny.
- We also made POV and How Might We statements in our Figjam Board for each target group.
Figure 4.7.4 Draft POV and HMW statements on FigJam.
WEEK 8
This whole week, we had a lot of group meetings where we start choosing our most interesting ideas which we would want to present on week 9 mid term presentation to the client.
We ended up coming out with these ideas for the task 2 slides to present and propose next week to Ms Youle:
- IDEA #1: DIY Fun Coconut Jelly Kit Box for Kids
- IDEA #2: Dissolvable Natural Coconut Energy Powder For Drink
- IDEA #3: Coconut Husk Packaging for Snacks with Cellulose Wrapper
- IDEA #4: Coconut Tree Inspired Display stand for selling the snacks
- IDEA #5: Redesign the Website & make fun coconut mascots for kids
These were our inspirations and sketches for these ideas:
DIY Kit Box inspirations:
Figure 4.8.1 DIY Kit Box inspirations.
Figure 4.8.2 Sketch draft by Huixuan.
We sketched our idea on a DIY ready to make coconut jelly kit for kids as alot of the mothers said that they wish kids can be more engaged in eating healthy and knowing more fun things to do with coconut as well as making an appealing and fun way for their kids.
Figure 4.8.3 Idea draft sketch by Daphne.
Our 2nd idea was making a go-to dissolvable natural coconut powder that can be quickly dissolved in drinks especially for sports people who want more natural electrolytes and hydration which is more convenient for them.
Figure 4.8.4 Idea draft sketch by Huixuan.
We also sketched an idea for a redesigned environmental friendly packaging for Cocokami's potential new package for their coconut snacks which is made from coconut shell and then the snacks can be wrapped with cellulose natural wrapper. This is mainly because we found that the vegans would prefer a snack with a reusable and natural friendly material for packagings. Inside the coconut shell packaging we had an idea of putting a plantable seed card with qr code which can later lead to the community page of our planned redesigned website where people can share recipes/ideas/crafts using coconuts.
Figure 4.8.5 Idea draft sketch by huixuan.
Another idea we came up was to create a stand display which mimics a coconut tree, so when cocokami sells their snacks, they can maybe hang it on them so it gives a fun experience for customers.
Figure 4.8.6 Website mascot Idea sketch by emily.
Lastly, we plan to make a redesigned website which appeals and look fun to kids as well as making an appealing content and more educational facts about coconuts as well as a community page. More than that, we plan to make a fun mascot of coconuts.
WEEK 9
- This week we presented the ideas we have to Ms Youle and Dr Wong in class, where we got a lot of valuable feedbacks and advices from her.
Feedbacks from Ms Youle:
- Since we did 3 target user interviews, she told us to just focus on 1 target audience since all 3 targets have different needs.
- Our goals are a bit too much and too broad.
- We can define a clearer goal and only focus on one target user.
- She advised us to just select one or two goals and re-ask the HMW based on that goal.
- Just pick one or two ideations for our final prototype.
Mid term slides, PDF, Week 9 (Not finalised, still progressing):
Figure 9.1 Mid term slides, PDF, Week 9 (Not finalised, still progressing).
STAGE 4 - PROTOTYPE
WEEK 10
- In week 10, we had a debrief and meeting and chose our final prototype direction to work on which is:
- Make a sub group under Cocokami focusing for kids called "Cocokreate"
- DIY make your own coconut choco ball fun kit box for kids and mothers
- Make the website prototype
- We decided to focus on mothers and kids as we also want to increase the positive bonding between them both and kids lack knowledge on how good coconuts are so we want to make sure coconuts become something "wow" and exciting for them while maintaining the healthy nutrition in them while coming out with appealing and fun educational way to let them know about coconuts
- Coconuts are not as popular as other fruits such as strawberries for kids. We see strawberries everywhere now for eg: flavours of drinks, snacks & more but we rarely see coconut, and we want to expand healthy snacks with coconut in it.
Figure 4.10.1 Meeting to finalise which idea for the final prototype to choose from.
Figure 4.10.2 Group meeting.
Figure 4.10.3 Cocokreate logo.
- Logo Rationale:
- Expansion of Cocokami's logo, but change the "kami" to "kreate" as this is focused on kids
- The logo links creativity, enjoyment using coconuts
- Blue splash represents joy and fun
- Blue represents friendliness, trust, and freshness
Our final How Might We statement:
Figure 4.10.4 Final chosen How Might We for mother and child.
Our final Goals:
Figure 4.10.5 Final Goals.
WEEK 11-15
In these final weeks, we proceed on working and finishing our prototype
Delegation of tasks:
- Website: UI/UX - Wing, Daphne, Emily
- DIY Kit Box: Anggia, Huixuan
- Mascot: Emily
OUR COCONUT MASCOTS:
Draft Process sketch:
Figure 4.11.1 Mascots draft.
The mascots are a crucial thing especially for kids to make the overall mood more exciting. These were our mascots we made which will be implemented and put in the website and the DIY boxes packaging:
Figure 4.11.2 Final Mascots Digitized.
WEBSITE PROGRESS:
Figure 4.11.3 Progress on making the website.
Figure 4.11.4 Progress on modifying the website in class.
Emily, Daphne and Wing worked on doing the website prototype on Figma. We first discussed on the colour scheme and sketched on the wireframe. Our direction is more on colourful colours since our target is mothers and kids. They both want something that looks appealing, and fun, not too serious. We went for beige, green, yellow and blue which also represents coconut, freshness, friendliness and tropical feel.
Figure 4.11.5 Moodboard for the website.
1st Wireframe sketch:
Figure 4.11.6 First wireframe draft.
This was our first time sketching the wireframe. In class, we got feedback from Dr Wong that our website is just focusing on our cocokreate and showcasing educational facts and our coconut diy kits, not redesigning cocokami's website. So after that, we made a new final sketch for the website wireframe:
2nd Enhanced Wireframe:
Figure 4.11.7 Enhanced wireframe sketch.
After finalising the wireframe and direction, the 3 UI/UX members started the Figma prototype for the website. We have put quite alot of ocmponents and interactive animated elements such as sliders and page transitions as kids would like to see more of those things while reading the educational facts on coconuts.
Here are some screenshots of the figma website process:
Figure 4.11.6 Website prototype screenshot of progress on figma.
Figure 4.11.7 Website slider element prototype screenshot of progress on figma.
We created slider button cards to show the benefits of coconuts in a fun way using the mascots. Apart from that, there were a lot of linkings which made us use alot of components and frames on figma....
Figure 4.11.8 Website prototype screenshot of progress on figma, using components.
Figure 4.11.9 Website prototype screenshot of progress on figma, using components.
FINAL WEBSITE PROTOTYPE LINKS
Desktop: Please click here
Mobile: Please click here
DESKTOP WEBSITE WALKTHROUGH VIDEO
Figure 4.11.10 Final Website Desktop prototype walkthrough video.
MOBILE WEBSITE WALKTHROUGH VIDEO
Figure 4.11.11 Final Website Mobile prototype walkthrough video.
DIY BOX KIT PROGRESS:
For the DIY Kit box, Me and Huixuan did it. When we consulted to Dr Wong on wekk 12, she liked our idea of the kit and said that maybe we can do 3 variations of the DIY Kit box, so it won't just be the Choco Coconut Ball. However, for the final user testing, we just pick one.
So we came up with 3 variations of the DIY Box Kit:
- DIY Choco Coconut Ball Kit (Using this as main one for user testing)
- DIY Coconut Kuih Bangkit Kit (Chinese New Year Edition)
- DIY Coconut Jingle Jelly Kit (Christmas Edition)
Figure 4.12.1 Final 3 dieline design of the DIY boxes, Illustrator.
Huixuan made the design for the packaging of the Chinese new year and Christmas kit box, and I focused on doing the Choco Coconut ball box which later on we will have to actually make the physical prototype.
Figure 4.12.2 Design Direction.
DIY Box #1 :
This first DIY kit will be the one we will be making physically for the user testing. Where kids can make their own (No-Bake) coconut choco protein balls with healthy ingredients. Sugar will be replaced with honey.
Figure 4.12.3 Draft sketch of box design.
Figure 4.12.4 Illustrator progress on the box design.
Figure 4.12.5 Dieline Illustrator progress on the box design.
Figure 4.12.6 Illustrator progress on the box design.
Figure 4.12.7 Final Box #1 Design, Mockup.
Figure 4.12.8 Final Box #1 Design, Mockup.
Figure 4.12.9 Final Box #1 Design, Mockup.
DIY Box #2:
For this box is focusing into Christmas edition. The kit is a DIY make your own Coconut Jelly. Huixuan did a sketch and proceeded on designing it into the dieline in Illustrator. We also made a mascot wearing a santa hat on the front design.
Figure 4.12.10 Draft sketch of Christmas box design.
Figure 4.12.11 Final Box #2 Design, Dieline.
Figure 4.12.12 Final Box #2 Design, Mockup.
Figure 4.12.13 Final Box #2 Design, Mockup.
Figure 4.12.14 Final Box #2 Design, Mockup.
DIY Box #3 :
For this box, we focused on the Chinese New Year edition. The kit is a DIY “make your own Coconut Kuih Bangkit.” Huixuan did a sketch and proceeded to design the dieline in Illustrator. We implemented elements such as dragon, lanterns, and red color, and added a mascot wearing a dragon hat on the front.
Figure 4.12.14 Draft sketch of CNY box design.
Figure 4.12.15 Final Box #3 Design, Dieline.
Figure 4.12.16 Final Box #3 Design, Mockup.
Figure 4.12.17 Final Box #3 Design, Mockup.
Figure 4.12.18 Final Box #3 Design, Mockup.
COMPILED MOCKUPS OF 3 BOXES DESIGN:
Figure 4.12.19 Final Compiled 3 Boxes Design Mockup, PDF.
Inside the box, we want to include a sticker set for kids featuring our coconut mascots. We printed and cut the stickers to put in the box. Additionally, we designed a card explaining a fun competition where kids and moms can draw a new coconut mascot and submit it via email. Winners will have their sticker printed and featured in the next DIY box kit. The card also contains a QR code linking to the Cocokreate website for more information, coconut educational facts, other DIY kits, and the community sharing page.
Figure 4.12.20 Card design (to put in the box).
Figure 4.12.21 Mascot mini sticker (to print & put in the box).
FINAL PHYSICAL BOX PROTOTYPE:
For the final part, we decided to make 2 copies of Physical final box packaging of the Coconut Choco Ball, as we will need to do user testing in the end later. We printed the box a little bit too big, but managed to make use of the space later on...
PHYSICAL BOX PROTOTYPE
Figure 4.13.1 Printing & folding the physical box prototype.
Figure 4.13.2 Printing & folding the physical box prototype.
Figure 4.13.3 Printing & folding the physical box prototype.
MAKING THE RECIPE AND INGREDIENTS
We know we aren't culinary students, but we tried our best and put effort in trying to find our recipe for the ingredients to make the DIY Choco Coconut ball. We tried our best to find a way and recipe where the kids do not need to bake or cook. So it is just mix and chill in the fridge. This was a challenging part, as we did trial and error with the recipe:
We used: Honey, Dessicated Coconut, Coconut Cream powder, Little bits of blended oats, Cocoa Powder, Crushed coconut Biscuits, Water.
Figure 4.13.4 Testing out ingredients & recipe of the coconut choco ball.
Figure 4.13.5 Testing out ingredients & recipe of the coconut choco ball.
Figure 4.13.6 Testing out ingredients & recipe of the coconut choco ball.
Figure 4.13.7 Testing out ingredients & recipe of the coconut choco ball.
Figure 4.13.8 Testing out ingredients & recipe of the coconut choco ball.
PACKING THE FINAL BOX:
After finding the right portion and ingredients for one box, we started sealing and packing each ingredient one by one and labelling them, as well as making an instruction card to be pasted on the box later on...
Figure 4.13.9 Sealing the ingredient packets.
INSTRUCTIONS PAPER:
Figure 4.13.10 Design of the step-by-step instructions, Illustrator.
We added cardboard section dividers inside the box to place the sachets, bowls easier:
Figure 4.13.11 Process on the final physical box.
FINAL BOX PHOTOS:
This is the finished open view of what is inside of the DIY Box kit.
Figure 4.14.1 Opened view picture of final box prototype.
Figure 4.14.2 Opened view picture of final box prototype.
We glued the instructions paper on the opening flap inside of the box and labeled each of the sachets.
Figure 4.14.3 Final view picture of final box prototype.
On the front side of the box, we added a fun slogan "Healthy fun starts here" and on the left and right side we have graphics on coconut facts and what's included in the box.
Figure 4.14.5 Front view picture of final box prototype.
VIDEO OF FINAL BOX PROTOTYPE:
Figure 4.14.6 Final box prototype, video.
WALKTHROUGH OF FINAL DESKTOP PROTOTYPE:
Figure 4.14.7 Final Website (desktop) Prototype walkthrough video.
WALKTHROUGH OF FINAL MOBILE PROTOTYPE:
Figure 4.14.8 Final Website (mobile) Prototype walkthrough video.
For the other 2 boxes, we only made a mini prototype using thick card paper:
Figure 4.14.9 Making mini paper prototype of the other 2 box design.
Figure 4.14.10 Making mini paper prototype of the other 2 box design.
INSTAGRAM PROMOTIONAL POST:
We have also made minor mockup posts for the promotional strategy on the Instagram feed for Cocokreate, showcasing our DIY boxes, website link, and some fun coconut facts:
Figure 4.14.11 Instagram mockup feed post for Cocokreate.
Figure 4.14.12 Instagram mockup feed post for Cocokreate.
STAGE 5 - USER TESTING
In week 13, we did 3 user tests on mother and child. Dr. Wong said we could do 3 as finding 5 sets of mother and little kids 10 and below was quite hard since most of them were unavailable. Anggia, Wing, Huixuan did the testing.Once we have recorded, and do the user testing, we had to analyse our observations and find on what improvements we can do and ask their experience on the prototype.
Link to User Testing Videos/Pictures: https://drive.google.com/drive/folders/1OIudljfqt7MCPBK6fogHoQD_q0yOVlzj?usp=sharing
TEST PLAN:
- GOAL: To evaluate how effectively the DIY Coconut Kit, website, and mascots engage mother and children, support bonding, and encourage positive perceptions of coconuts.
- Interview questions qna:
- Experience on making the DIY snack?
- Opinion of this way of making it fun for kids to snack on something healthy?
- Other ideas/suggestions & improvements
- User Task:
- Look at the information on the box
- Explore the kit
- Make the choco coconut ball together
- Scan code, open & explore the website
- User: 3 sets of Mother and her child (below 11 yo)
USER TEST #1
For our testing, Anggia conducted a session with a mother (Amy) and her daughter (Ranya, 10 years old). They made the choco coconut ball kit and explored the website together. I observed, analysed, and later interviewed them with short questions about their experience, possible improvements, and any ideas they had.
Figure 5.1.1 User test 1 documentation picture.
Figure 5.1.2 User test 1 documentation picture.
USER TEST #2
For the second test, Anggia conducted another session with a mother and her child. They completed the DIY choco coconut ball activity and explored the website together. Observations and short interviews were conducted to gather feedback on usability, engagement, and improvement suggestions.
Figure 5.2.1 User test 2 documentation picture.
Figure 5.5.2 User test 2 documentation picture.
USER TEST #3
The third user test involved a mother and child engaging with the DIY Coconut Kit and website. Observations focused on interaction, bonding moments, and how well the mascots and content supported understanding and enjoyment of the activity.
Figure 5.3.1 User test 3 documentation picture.
Figure 5.3.2 User test 3 documentation picture.
USER TESTING FINDINGS/ OBSERVTIONS
From 3 of the user testing we have done, we have gained alot of insights, and advices and improvements we could make for our final prototype. However, overall the prototype we did showed more positive outcome which we were proud of. Other than that, it was enjoyable to watch for us and was a fun experience overall for the users.
Figure 5.4 User testing Analysis & findings.
FINDINGS
-
Website
- The website is easy to navigate with buttons.
- The design of the interface is really appealing to the kids especially with the slight animations, a lot of colours, and mascots which makes it fun and makes the kids interested to know more about coconuts.
- The community page fosters creativity and sharing among people so they can get motivated and inspired by ideas with coconuts as well as recipes.
- The product page is clearly made, showcasing each edition of the DIY Kit box with nutrition and ingredient information for each, along with graphics and what is included in the box.
-
DIY Box Kit
- It made the whole bonding experience between the mothers and child positive and fun.
- Kids learnt to appreciate coconuts more as they now know coconut can be a good ingredient to make a tasty snack, with healthy nutrition.
- The instructions were really clear to follow and all the labels are clear.
OVERALL PROJECT OUTCOME
- Strengthened positive mother–child bonding
- Positive perception of coconut as a healthy ingredient of snacks
- Fun, educational, and engaging experience
- Encourages repeat engagement and healthier snack choices
FINAL PRESENTATION (WEEK 15)
On the 30th of December, we had our final presentation to the client, Ms Youle and Dr Wong in class where we as a group got our feedbacks from them. As well as them reviewing our concepts and whole design direction.
Here are our pictures during presentation:
FINAL WORK COMPILATION
TASK 1 – PROPOSAL SLIDES
Figure 6.1 Proposal Slides.
TASK 2 – MID-TERM SLIDES
Figure 6.2 Mid-term Slides.
TASK 1, 2 & 3 – FINAL COMPILED SLIDES
Figure 6.3 Final Compiled Slides.
Figure 6.4 Final Compiled Slides, Canva.
FEEDBACKS
Week 1: We grouped up with our teammates. We must have different specialisations and at least 6 people in a group. 3 UI/UX members in a group is the max. This is so that there's various specialisation so the project can go smoothly with sharing of different specialties.
Week 2: We were given all the project briefs and my group chose the brief for New Food New Life : Cocokami.
Week 3: We had a 1st meeting with the client to gain more info about Cocokami and what its needs and goals are. We also asked the problem they struggle most. Ms Youle (founder of Cocokami) said that she is open to anything which help boost Cocokami to more people especially as their target audience are: mothers, kids, sports enthusiast and vegans. She said that younger kids look at coconut as something that is old and boring, but they don't know a lot about coconuts educational facts and that it contains so much fibre.
Week 4: Dr Wong told us to start preparing our target users and the interview questions in the docs and make a folder in our drive to put the interview responses/recordings and transcripts.
Week 5: We started delegating tasks on which member to interview which target group. We had 3 interviewees for each target group. We had 3 target groups to interview: sports, vegans and mothers. Dr Wong said we need to include inclusions and exclusions criteria and age range and reason why we chose that.
Week 6: Dr Wong said for our Task 1 Slides, make sure to not copy paste exactly like what we put in our JamBoard. Make sure there's not too much words in one slide and highlight important keypoints only.
Week 7: We submitted the task 1 slides and in class, Dr Wong briefed us on Ideation stage and did Crazy 8 activity as a group to brainstorm ideas for the Prototype stage later on.
Week 8: As a group, we started choosing which idea to propose for week 9 and started on making the slides to show our client during our mid term client presentation. We also showed our proposed ideas in class on screen and Dr Wong said to revise and make a final enhanced Goal and Chosen top priority How Might We statement.
Week 9: We had our mid-term presentation to client. We got a lot of feedbacks.
Week 10 & 11: We showed Dr Wong our How Might We's and ideas and she said that we can refine and focus on finalising 1 How Might We for the mothers & children. We also presented our previous week 9 slides and in class she gave us on the spot feedbacks on what to improve on the slides. However, mostly she said our slides is clean layout, clear but add a design thinking stage diagram since not all of the client know what it is.
Week 12: We discussed the user tasks for user testing with Dr Wong and also showed her our progress on the DIY box kit and website and she said the idea is good. For the website, make sure to do a mobile version too.
Week 13: We showed her the progress of our prototype for the box, she said we can maybe add sticker pack or plushie toy in the kit so kids would like it more and add labels and sections to the box.
Week 14: Holiday.
Week 15: Final Presentation to client.
REFLECTIONS
The Cocokami project was a meaningful and challenging experience that allowed me to apply both creative and problem-solving skills throughout the design process. From the initial idea development to the final outcome, this project helped me understand how design can engage both children and parents through interactive and educational experiences. Throughout the 14 weeks, I learned a lot from developing proposal ideas, creating prototypes, conducting user testing, to finally showcasing our ideas to the client and Dr Wong. This process gave me valuable exposure to a real design workflow and strengthened my experience and knowledges about project flow.
This project also helped me develop strong communication and teamwork skills. We supported one another when facing challenges, and each team member contributed based on their own strengths. Anggia, our group leader, did an excellent job leading the team, deciding the overall direction, working on the packaging design, and presenting our project. Wing helped me a lot with website design, while Daphne contributed many ideas during the proposal stage and supported the team when problems arose. Hui Xuan focused on drawings and sketches, which added strong visual value to the project. I really enjoyed working as a team although everyone had different tasks, we aligned our work well and ensured the final prototype was consistent. In addition, this was my first time designing mascots. I designed at Procreate at first and Hui Xuan designed special versions of the mascot for Christmas and Chinese New Year, and Anggia helped to digitalise the mascot using Adobe Illustrator. Having the mascot in a digital format was very helpful during the website design process, as it allowed me to create simple animations by moving individual layers. This made the website more interactive, engaging and fun.
In addition, the guidance from Dr Wong and Ms Youle was extremely helpful throughout the project. Dr Wong provided valuable feedback and suggestions, such as adding a mobile version for the website, focusing more on Cocokreate while creating the website, and enhancing our project goals. Ms Youle also offered continuous support and constructive suggestions during the development process. Overall, the Cocokami project helped me grow as a designer by strengthening my creativity, problem-solving abilities, and understanding of real-world design considerations. It was a valuable learning experience.
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